BSNL launches loyalty scheme for landline and broadband customers
In a bid to retain
loyal customers, state-run BSNL Tuesday said it has launched a scheme for
landline and broadband users wherein subscribers above a certain bill amount
will get reward points, which can be redeemed to make free calls within its
network.
"Individual
customers whose monthly bill amount is Rs. 400 and above or bi-monthly amount
is above Rs. 800 and above shall be earning loyalty reward point for every Rs.
50 for invoice paid within pay-by-date," BSNL said in a statement.
The reward points
earned can be redeemed for making free calls within BSNL's network. The scheme
has been launched with effect from April, 2013.BSNL said customers can redeem
the points initially after six months from the date of earning loyalty point first
time .The redemption can be done in block of minimum 25 points and maximum 500
points, it added.The scheme, however, would not be available to certain
category of customers who are availing concessions in some other form.
As on December 2012,
BSNL's landline subscriber base stood at 21.04 million and total internet
connections (including broadband and narrowband) were at 13.09 million.
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