Idea continues its 3G Smartphones with ID 920, Aurus III
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Buoyed by the success
of its recently launched 3G Smartphones, Idea Cellular on Tuesday launched two
more 3G smartphones- Idea ID 920 and Idea Aurus III- for different market
segments. Both the phones are dual-SIM and Android based powered by1GHz
processor andpriced at 4,950 and Rs 6990 respectively.
Idea said that ID 920
is a an entry level phone and is aimed at targeting semi-urban markets
while Aurus III has rich features with
higher-end Android 4.1 OS. It comes with 4” TFT screen, 5MP primary camera,
video calling facility. Idea said that the strategy of the company is to
provide 3G smartphones which are priced relatively high at affordable prices.
So far the company has sold more than 3 lakh 3G smartphones since it entered
the devices market. The company is betting on 3G smartphones. It recently
launched 3G Idea Whiz. Before that it launched Aurus 2 in the same category at
Rs.6,490. Before this Idea had launched five 3G smartphones-Idea Zeal, Idea
Ivory, Idea Aurus, ID 918 and Idea Blade- all in sub-Rs 8,000 category. The
company claimed good response from these launches.
Sashi Shankar, Chief
Marketing Officer, Idea Cellular said, “Keeping in mind the requirements of the
fast evolving Indian consumer in the light of the ongoing mobile broadband
revolution, the new 3G smartphones from Idea are priced affordably to upgrade
existing 2G users to 3G. Idea ID 920 is a dual-SIM, Android 2.3 OS based device
with 1GHz processor, 3.5” TFT screen and supports a 2 MP camera. It supports
features such as video-streaming, push mail, and social media access such as
Twitter and Facebook. The smartphone packs in with a 1400 mAh battery and a 2GB
memory card with expandable memory up to 32 GB. Idea said that ID 920 will
cater to the same target segment which was earlier being addressed by Idea ID
918 based on the same Android technology.
Idea Aurus III runs
on Android Jellybean v 4.1 OS and is powered with 1Ghz processor. It has a 4 inch capacitive touch screen with 480 x
800 pixels resolution & 16M colours. It comes with internal memory of a 4GB
ROM along with 512 MB RAM. It sports a 5 MP camera with fix focus and digital
zoom along with a front facing camera offering video calling. Aurus III offers
rich experience of popular social networking sites such as Facebook, Twitter
and YouTube, apart from a wide range of other interesting applications and
games.
The company is
offering an attractive data usage offer for Idea 3G users with the devices. For
a pack of Rs. 261, ID 920 and Aurus III users can get 1GB and 1.6 GB of 3G
data, respectively, and Idea TV subscription free for the first 3 months. The
3G pack is available along with the smartphones in all Idea 3G circles. In the
rest of the country, smartphone users can opt for attractive 2G data pack
offering unlimited 2G data for Rs. 261. The new 3G smartphones from Idea are
available at all major mobile retail stores and Idea outlets across the
country.
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