Samsung Galaxy Star Officially Introduced In India
Intensifying the
price war in the fast-growing smartphone category in India, South Korean mobile
handset maker Samsung Electronics Friday launched its cheapest Galaxy series
phone `Star' at a price of Rs 5,240. 'Star' is the cheapest device in Samsung's
Galaxy range and competes with the likes of Nokia's Asha range of smartphones
as well as similar offerings from domestic firms like Micromax and Karbonn.
"Galaxy
Star is a device that provides superior value to consumers based on its
features, intuitive performance and design features. We want more and more
feature phone users to upgrade to the Samsung Galaxy Star," Samsung Mobile
Country Head Vineet Taneja said in a statement in Mumbai. Previously, Galaxy Y
was the cheapest device in Samsung's portfolio and it was available for Rs
5,890. The entry-level smartphone is a dual-SIM device, powered by A5 1GHz
processor and the Android 4.1 (Jelly Bean) operating system. It has a
three-inch capacitive touch screen, 2-megapixel camera and 512 MB RAM and 4GB
internal storage (expandable up to 32GB). With this device, Samsung now has a
portfolio of 15 smartphones, priced between Rs 5,240 and Rs 41,500. According
to CyberMedia Research (CMR), more than 221 million handsets were shipped to
India in 2012. Though smartphones comprised a small chunk of the overall
handset market at about seven per cent, the high-end category grew at a robust
35.7 per cent to 15.2 million devices in 2012 from 11.2 million units in 2011.
Given the strong growth in the category, handsets makers are introducing
products that are affordable. This is also aimed at helping feature phone users
upgrade to smartphones, it said. Samsung was the category leader with 43 per
cent market share followed by Nokia (13.3 per cent) and Sony (8.2 per cent),
CMR said.
Samsung Galaxy Star Specifications
• 3-inch with QVGA display
• 1GHz processor
• Dual-SIM
• 4GB internal storage, expandable by up to
32 GB
• 2-megapixel rear camera
• 512MB RAM
• Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS
• Android 4.1.2 (Jelly Bean) OS
• 1200 mAh battery
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