Samsung launches Cheapest Galaxy Phone
Intensifying the price war in the fast-growing
smartphone category in India, South Korean mobile handset maker Samsung
Electronics today launched its cheapest Galaxy series phone `Star' at a price
of Rs5,240. 'Star' is the cheapest device in Samsung's Galaxy range and
competes with the likes of Nokia's Asha range of smartphones as well as similar
offerings from domestic firms like Micromax and Karbonn.
"Galaxy Star is
a device that provides superior value to consumers based on its features,
intuitive performance and design features. We want more and more feature phone
users to upgrade to the Samsung Galaxy Star," Samsung Mobile Country Head
Vineet Taneja said in a statement here. Previously, Galaxy Y was the cheapest
device in Samsung's portfolio and it was available for Rs5,890.
The entry-level
smartphone is a dual-SIM device, powered by A5 1GHz processor and the latest
Android 4.1 (Jelly Bean) operating system. It has a three-inch capacitive touch
screen, 2MP camera and 512 MB RAM and 4GB internal memory (expandable up to
32GB). With this device, Samsung now has a portfolio of 15 smartphones, priced
between Rs5,240 and Rs41,500. According to CyberMedia Research (CMR), more than
221 million handsets were shipped to India in 2012. Though smartphones
comprised a small chunk of the overall handset market at about seven percent,
the high-end category grew at a robust 35.7% to 15.2 million devices in 2012
from 11.2 million units in 2011.
Given the strong
growth in the category, handsets makers are introducing products that are
affordable. This is also aimed at helping feature phone users upgrade to
smartphones, it said.Samsung was the category leader with 43% market share
followed by Nokia (13.3%) and Sony (8.2%), CMR said.
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