Apple Could launch 5.7-inch iPhone in 2014
Apple Inc is
exploring launching iPhones with bigger screens, as well as cheaper models in a
range of colours, over the next year, said four people with knowledge of the
matter, as it takes a cue from rival Samsung Electronics. The moves, which are
still under discussion, underscore how the California-based firm that once
ruled the smartphone market is increasingly under threat from its aggressive
South Korean competitor. Samsung has overtaken Apple in market share through
the popularity of its bigger-screen Galaxy "phablets" and by flooding
the market with a range of products at different prices. Apple is looking at
introducing at least two bigger iPhones next year - one with a 4.7-inch screen
and one with a 5.7-inch screen - said the sources, including those in the
supply chain in Asia. They said suppliers have been approached with plans for
the larger screens, but noted it is still unclear whether Apple will actually
launch its flagship product in the larger sizes. "They constantly change
product specifications almost to the final moment, so you're not really sure
whether this is the final prototype," said one person with direct
knowledge of the matter.
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