Microsoft To Cut Windows Price For Small Tabs
Microsoft is cutting
the price of its Windows software for small tablets , seeking to shore up
foundering efforts to combat Apple in the mobile-computing market, people with
knowledge of the matter said. Microsoft is using the changes to try and get
more manufacturers to adopt Windows RT, a version of its flagship software for
tablets, said the people, who asked not to be identified because pricing is
confidential.
The price cuts affect
Windows RT for smallsized tablets. A year after unveiling the first Windows RT
machines Washington-based Microsoft is struggling. Global device makers such as
Hewlett-Packard and HTC are shunning the system, leaving a dearth of RT
machines in stores and giving Windows RT less than a percentage point of market
share in the first quarter, compared with 40% for Apple, according to IDC.
"You need more breadth of equipment manufacturers making the devices, you
need lower prices, you need a better selection of devices," said Wes
Miller, an analyst at Kirkland, Washington-based Directions on Microsoft. That's
calling into question "the long-term viability" of Microsoft's
Windows RT strategy, he said. Microsoft will take pains to drum up interest in
Windows RT, the variant of Windows 8 for machines with chips based on ARM's
technology, at Computex, the largest PC-industry conference, which begins in
Taipei.
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